It takes you step by step through the setup of both the photorealistic lighting and camera animation as well as using a cool rendering workflow. This is where the recent tutorial by Jamie Cardoso, a renowned author in this space, comes in handy. Then of course we need to learn how to animate our virtual camera to capture the entire turntable animation or a multi-row sequence. One issue is that we need at least 20 images (preferably 72) to create a complete 360-degree product rotation so the rendering times and further image processing increase proportionally. When it comes to rendering 360 product views there are some extra challenges. Here's for instance a UK company who exclusively use 3D product models in all of their product listings, including pretty awesome 360 product spins!Ĭheck out how consistent, crisp and exciting the rendered images are: Small companies around the world are jumping on board as the benefits often outweigh the usual ecommerce product photography. It's not just the large retailers who do it. In place of the physical entailments of traditional photography, we create models using Autodesk's 3ds Max.' 'Wayfair uses 3D modeling in place of traditional photography to generate 2D images for thousands of products. Here's an interesting CGI initiative by Wayfair who are setting up a 3D rendering platform designed for agencies and service providers to allow uploading 3D product models for final rendering and listing on Wayfair: 'While a lot of IKEA's imagery is photographed in the building's cavernous sets, an increasing proportion is CGI, created using 3ds Max in conjunction with Chaos Group's V-Ray for 3ds Max.'įor those of us who spent years producing product photography it's easy to spot a 3D rendering like this cool Ayeway power bank on Amazon: Here's a case study by the developer of V-Ray, which is a 3d rendering software used by IKEA along with Autodesk 3ds Max and SolidWorks: This recent trend is especially noticeable in categories such as electronics, appliances, furniture, automotive and similar.Ībout 75% of all images on IKEA's website are also CGI. Instead they have been produced in 3D modeling software and then rendered to look like a real thing. If you have been shopping on Amazon lately, chances are a good number of images you saw there were not actual photographs.

To just see the tutorial, scroll to the bottom of the post.

Vray 3d max 2020